OVAL scores a hat trick at the Bea World Festival 2025
The creative brand experience agency OVAL has been nominated three times this year at the Bea World Festival: The International Festival of Events and Live Communication. The agency received two nominations with Canon #UNFREEZE and one with The Reclaimed Collection for Henkel. The shortlisted projects will be presented live to the international jury on Friday, November 21, at the Morricone Auditorium in Rome.
“We're very proud to have received these three nominations for three reasons: the level of this worldwide competition is very high, the jury consists only of event professionals and finally, these nominations demonstrate the quality label that we want to achieve together with our clients.”
- Wouter Boits, founder & CEO of OVAL
Canon and Henkel: the nominated experiences
Canon #UNFREEZE
(Nominated for Educational/Training Event and Press & PR Event)
Together with Canon, OVAL designed a two-day immersive experience that brought the brand’s video technology to life. Not a boring product launch, but a hands-on playground where creators and partners learned, shared and made content together.
The Reclaimed Collection for Henkel
(Nominated for Press & PR Event)
Perwoll’s RENEW Technology proves that fashion doesn’t have to be new to feel valuable, it just needs the right care. To bring this promise to life, OVAL created, in close collaboration with Heimat TBWA, The Reclaimed Collection at Copenhagen Fashion Week: a bold brand activation where lost luggage was transformed into a unique fashion line, curated with stylist Viktoria Lee.
About OVAL
OVAL is a creative event and brand experience agency that puts people’s experiences at the heart of every campaign. With a team of 95+ experts, we operate from our offices in Amsterdam, Antwerp, Düsseldorf, and Paris. Through well-thought-out strategies, inspiring creativity, and impactful productions, we bring people and brands together. We excel in Employee Experiences, Consumer & Citizen Experiences, and Business Experiences. OVAL works with leading brands and organizations, including Adobe, Aéroports de Paris, B&B Hotels, BMW, Bol, Canon, Decathlon, Delhaize, Fundis, Google, Henkel, le Ministère de la Culture, Nationale Loterij, Nintendo, Pluxee, Proximus, SNCF, TikTok and the Flemish Government. More info on weareoval.com