OVAL puts self-expression center stage at influencer event for Schwarzkopf

Barcelona, June 10, 2026 - OVAL created a full brand experience around self-expression for Schwarzkopf's campaign "FOR EVERY YOU.". Set in a striking architectural venue in Barcelona, 200 content creators, ambassadors, press and retailers came together to experience tailored activations for four (sub)brands of Schwarzkopf.

Self-expression as the common thread

"There's a hairstyle for every you" is the simple, positive and empowering message Schwarzkopf wants to send to anyone who has ever looked in the mirror. That message formed the foundation for the entire brand experience: from the architectural setting to the activations, everything was designed to make self-expression tangible for the guests and content creators present.

"What made this event stand out was the meticulous branding across every single activation. This perfectly drove maximum media value, making the Schwarzkopf brand the unmistakable star of all generated content," says Lizzy Enthoven, Senior Account Manager at OVAL.

The influencer as the new media channel

This event reflects OVAL's broader vision on influencer events: brand ambassadors, brand lovers and content creators now occupy the space once held by traditional media, which is why brand experiences today call for a more strategic approach. OVAL puts focus on giving creators what they need to produce their best work and grow their audience engagement, since an influencer event's real value comes from how far its authentic content travels. Ultimately, success depends on whether the event is believed, understood, and shared.

Contact

press@weareoval.eu