Nightingale takes flight to OVAL
OVAL integrates PR & Content expertise into brand experience
Progressive marketing and communications agency Nightingale has been acquired by OVAL (formerly 'The Oval Office'), a creative brand experience agency with offices in Amsterdam, Antwerp, Brussels, Düsseldorf and Paris. This acquisition marks an important milestone for both companies and underlines their shared ambition to continue offering added value to customers in a constantly evolving market.
A strategic choice for growth and synergies
"From the outset, I dreamt of an international adventure with Nightingale. Integrating Nightingale into the OVAL structure is a logical and perfect fit for us," says Nightingale founder Stijn Nachtergaele. "In an ever-changing market, a solid group structure allows us to combine our expertise and offer our customers a broader range of services.
The integration has been carefully prepared over recent months, and OVAL PR & Content is now a reality. The showroom and workspace are housed in OVAL Sky, the group's brand new location on the top floors of 64 Mechelsesteenweg in Antwerp.
Shared values and an innovative vision of brand experience
"For us, it was essential to join a warm environment where empathy is more than just a buzzword," adds Mathias Heinrichs, partner at Nightingale. "Shared values and our innovative vision of brand experience are at the heart of this integration. Together with our passionate team, I look forward to continuing to build our success within OVAL. With the addition of a PR & Content team, we are strengthening the brand experiences for which OVAL is internationally renowned. This opens up new opportunities for growth and innovation for everyone.
Jeroen Rigole, Managing Director OVAL Belgium: "With this acquisition, we are laying the foundations for a future where creativity, strategic vision and unique brand experiences are at the centre. Nightingale and OVAL clients will benefit immediately from this integration, with access to expanded expertise, new talent and international opportunities."
ABOUT NIGHTINGALEFor 13 years, Nightingale has been an innovative player in the field of marketing and communication in the Benelux. With clients such as COS, Nokia, Technogym, Miele, Puma, TUMI and Diesel, the agency has worked with 300 brands, produced 650 media campaigns, organised 200 events and carried out 100 rebranding projects. From January 2025, Nightingale will evolve as OVAL PR & Content.
ABOUT OVALOVAL is a creative brand experience agency that puts people at the heart of every campaign. With a team of over 120 experts spread across Amsterdam, Antwerp, Brussels, Düsseldorf and Paris, we bring people and brands together through thoughtful strategies, inspiring creativity and impactful productions. We excel in Employee Experiences, Consumer & Citizen Experiences and Business Experiences. OVAL works for Adobe, Aéroports de Paris, B&B Hotels, BMW, Bol, Decathlon, Delhaize, Deloitte, Fundis, Google, Henkel, the Ministry of Culture, Nintendo, Proximus, Randstad, SD Worx, SNCF and the Flemish Government, among others. For more information, visit weareoval.be.