Consuming responsibly, without worrying: OVAL launches a powerful campaign for the FPS Economy

The farmers' protests were not so long ago: angry farmers took to the streets to denounce, among other things, regulations and administrative constraints. The combination of unfair competition and high price volatility is making their situation particularly difficult.

Responsible consumption by reading labels

OVAL (formerly 'The Oval Office') has been working with the FPS Economy to raise consumer awareness of the importance of consuming locally. With the "Don't worry"campaign , Belgians are being encouraged to favour locally sourced products simply by reading the label. This simple but effective gesture not only supports the local economy, but also has a positive impact on the climate and our health.

With a visual style that establishes a direct link between consumers and 'good farming sense', the message is being spread via a hard-hitting digital campaign, supported by partners and ambassadors.

With Sofie Dumont and Loïc Van Impe as ambassadors

TV chefs Sofie Dumont and Loïc Van Impe are the proud ambassadors of this initiative. They are actively relaying the campaign, both via their own social networks and on FPS Economy channels.

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