Double Bronze for OVAL at BEA World 2025
OVAL, the European event & experience agency, took home two Bronze Awards at the prestigious 20th anniversary edition of the BEA World Awards, honoring the world’s most creative live and brand experience projects. OVAL was recognized for two standout campaigns: ‘#Unfreeze’ for Canon and ‘The Reclaimed Collection’ for Henkel (Perwoll).
“One case unfroze the jury. The other reclaimed their attention. Two bronze awards that feel like gold.”
- Wouter Boits, CEO at OVAL
Celebrating creativity across Europe
In this special 20th anniversary edition of the BEA World Awards, which attracted nearly 500 entries from over 30 countries,OVAL’s work rose to the top. Out of more than 500 submitted cases, both our Canon and Henkel campaigns earned Bronze in their respective categories. This double win reaffirms OVAL’s position among the top European brand experience agencies, despite strong global competition.
OVAL turned Amsterdam into a cinematic playground where 55 creators from 27 countries discovered the Canon Cinema EOS line through real-world challenges. Training became storytelling, with global reach and lasting brand impact.
“With Unfreeze, we designed an experience that blurred the line between product demo and cinematic storytelling- and that tension caught the jury’s attention.” - Sebastien van Reet, Creative Director Belgium & the Netherlands at OVAL
Perwoll 'The Reclaimed Collection'
At Copenhagen Fashion Week, Perwoll proved that sustainability is not just a hot topic, it’s a fashion statement. A collection made from lost luggage was turned into a powerful, immersive brand experience- making circular fashion both visible and wearable. Special thanks to our partner HeimatTBWA for creating the reclaimed Collection together.
“Lost Luggage became a statement. Relevance the enabler to RETHINK FASHION. Conscious, creative and real.” - Sonja Reddig, Creative Director Germany at OVAL
About OVAL
OVAL is a creative event and brand experience agency that puts people’s experiences at the heart of every campaign. With a team of 95+ experts, we operate from our offices in Amsterdam, Antwerp, Düsseldorf, and Paris. Through well-thought-out strategies, inspiring creativity, and impactful productions, we bring people and brands together. We excel in Employee Experiences, Consumer & Citizen Experiences, and Business Experiences. OVAL works with leading brands and organizations, including Adobe, Aéroports de Paris, B&B Hotels, BMW, Bol, Canon, Decathlon, Delhaize, Fundis, Google, Henkel, le Ministère de la Culture, Nationale Loterij, Nintendo, Pluxee, Proximus, SNCF, TikTok and the Flemish Government. More info on weareoval.com